This story has me scratching my head a bit; Sony and Panasonic will partner in developing OLED TVs. According to the press release, the two companies will pool their "core and printing technologies" to develop a "printing method-based next-generation OLED technology." Perhaps the most puzzling part is that they "aim to establish mass-production technology during 2013." Wow! This strikes me as two drowning swimmers throwing each other cement life rings....