In an announcement on Tuesday, TiVo announced that their customers can now download video and movie HD content from Amazon directly to their TiVo recorders. The supported models are the Series3, TiVo HD, and TiVo HD XL digital video recorders (DVRs). High definition TV episodes can be purchased for about $3, and HD movies can be rented for $4 to $5. The content will be included in results using TiVo Search, or users can browse the Amazon content right on their TV screens.
TiVo has more than 3.3 million subscribers, many of whom are loyal users of the service. This new deal with Amazon will accelerate consumer’s acceptance of video and movie content obtained over the Internet, by making it easy and bundling it into the hardware and service that is already familiar. The fact that these devices can record the content so that you can watch it when you want makes it that much more convenient and appealing.