The Norwegian Blue of HDTV

Last week, Mitsubishi announced its lineup of premium TV models for 2009. In addition to a range of flat panel LCD HDTVs, the company also announced seven new rear projection DLP models which makes them the last major company to still emphasize DLP HDTVs. (It is interesting to note that the company’s press release did not mention the term “rear projection” at all, and only mentioned “DLP” in the footnotes.) Mitsubishi will also continue to market its LaserVue DLP HDTV.

Rear projection HDTVs like the new Mitsubishi models look pretty slim.

The 737 series comes in 60″, 65″, 73″, and 82″ models. The 60″ unit has a retail price of $1,499, making it an attractive alternative to the smaller flat panels. The high end 837 series comes in 65″, 73″, and 82″ models, with the largest model priced at $4,999. All the sets come ready to support 3D images, which is something that few flat panel TVs can claim. They are EnergyStar 3.0 rated, have multiple HDMI connectors, support for USB storage devices, and a range of advanced image processing features.

It is interesting that Mitsubishi continues to promote rear projection HDTVs, given that U.S. consumers clearly prefer flat panel models. These DLP HDTVs offer a tremendous bargain compared with flat panels of equivalent size. So if you thought you might have missed out on the opportunity to buy a rear projection HDTV, Mitsubishi will give you another chance, at least for one more year.