RP HDTV Boosters Unite

One of the mysteries of rear projection HDTVs remains why consumers continue to favor LCD and plasma for large screens, even though the rear projection models of the same size cost hundreds or thousands of dollars less.

A number of Japanese companies have banded together to form the Micro Device Display Consortium (MDDPC) to promote rear projection HDTV, covering all three technologies: DLP, LCD, and LCoS. The group has created a Web site at www.md-display.com, where they cite the following advantages of rear projection displays:

• High quality, large screen images in a lightweight and stylishly designed package
• Low power consumption saves on household utility costs and has a lower lifetime cost of ownership
• Long product life (with capability to restore screen brightness through lamp replacement)
• Runs cooler and saves on air-conditioning costs
• Low energy consumption from total energy for manufacturing
• Reduced CO2 emissions from total energy for manufacturing (MDDP as well as plasma Display and LCD TVs)
• Less waste for disposal of set, parts and materials

I continue to expect that as the HDTV market expands, the average buyer will become more price sensitive, and will demand that retailers make more rear projection models available. The average buyer will also come to appreciate the fact that you need a larger screen to get an adequate HDTV viewing experience, which will also favor the rear projection models. The activities of the MDDPC may help to accelerate this process.