JVC Pulls Back Further

The HDTV market continues to consolidate. The latest company to scale down operations and expectations is JVC. The company is ceasing production in Japan and Scotland, and will focus its manufacturing operations in other markets where it can make a larger profit.

There had been reports that JVC was also going to stop selling TVs in Japan, which would have been a huge step. Instead, TWICE is now reporting that the company is only going to stop selling “mass-market LCD TV models” and instead will only market models 42″ and larger.

Unfortunately, there still are a lot of companies that want to just focus on the 42″ and larger market, and I don’t see how they all can be successful. Here in the United States, I expect that JVC will continue to find it more and more difficult to get retail shelf space for their product. There is too little difference in price and quality between JVC and the step up to the top brands such as Sony, Samsung, Panasonic, or Pioneer, and too little between JVC and the step down to Westinghouse, Vizio, or Olevia. JVC is getting squeezed out of the middle, and the softening of the U.S. market for larger models is not going to help their efforts to survive in the HDTV market.