The Consumer Electronics Association just released a report stating that 72% of U.S. adults have broadband access to the Internet. Subscriptions for home broadband services have increased 21% in the past year, now reaching 57.8 million households. Three out of four homes with Internet access have broadband service. And for those who do not have Internet access at home, many use broadband connections in libraries, at work, at school, and at WiFi hot spots.
This is the camel’s nose under the tent, and poses an insidious threat to traditional broadcast television over-the-air, on cable, and via satellite. According to Alexa.com, YouTube is now the #4 most popular site. The top three are all search engines: Yahoo, MSN, and Google. So now the most popular content site on the Web is based on video. This means that a lot of people are watching video content on their computers. I expect that more and more will want to watch this content on their televisions. This will accelerate the interest in sharing content across home networks, including access to the Internet and to personal content stored locally: photos, videos, and music.
And the more time that people are watching clips and movies and other content from the Web, the less time that they’ll be watching content from the traditional broadcast sources. And it is all made possible by the high speed data connections that are now available 57.8 million households.