Over the next five years, the number of IPTV subscribers will grow, according to the market research firm iSupply. Now, it would be nice if the market would double by 2010. Tripling would be better. Growing six times larger would be impressive. But iSupply forecasts that there will be 12 times as many subscribers in 2010 as there are today. That’s enough growth to get anyone’s attention.
IPTV is still biggest in Asia, where there isn’t an existing broadcast and cable infrastructure on the same scale as we have in the United States. And Asia will still have the most subscribers by 2010. But growth in the Americas will also be strong, and higher payments per subscriber in this region should mean that we’ll see a lot of innovation and new services first in this market.
As Verizon FIOS fiber-optic services roll out in more parts of this country, more and more consumers will become aware of IPTV as an alternative to the traditional signal sources for television and other music and video entertainment. The cable, satellite, and broadcast services will be hard pressed to match the features once the IPTV folks take full advantage of the bidirectional communications offered by the Internet.