Hulu Scores Again

Last week, Disney announced that it will join NBC Universal, News Corp., and Providence Equity Partners as an equity owner in Hulu, the online video site. As part of the deal, Disney will post a wide range of full-length episodes of ABC and Disney show content on the Hulu site. Among the shows to be added are Lost, Grey’s Anatomy, and Desperate Housewives. Content will also include programs from ABC Daytime and ABC Family.

This is a major step forward for Hulu, which already has full episodes from NBC and Fox as well as content from Comedy Central, Lionsgate, MGM, MTV Networks, National Geographic, Paramount, PBS, Sony Pictures Television, and Warner Bros. Television Group. (This leaves out CBS network programming, which is only available on the separate CBS.com Web site.) Many of the shows on Hulu are available in high definition, so if you have a high speed broadband connection, you can watch the shows in full screen HD on your home television.

And best of all, the programming is free. There are advertisements interspersed in the shows, but these are short — 30 seconds or less — and far less of an interruption than in the typical broadcast programming. Hulu is truly delivering on the promise of Internet delivery of video content: what you want, when you want it.