Google Lands Big Partners

What is the monster lurking among the dust bunnies under the beds of cable television executives? Google TV. Promising to be the one-stop solution to organizing all your video and other media options, Google TV could transform the way we think about and watch video programming.

And now comes word from TV Technology that Google is working with some networks to optimize their content for the new system. Which networks? So far, Google has named some big names. How about Turner Broadcasting, which owns CNN, TBS, TNT, and the Cartoon Network? NBC reportedly will provide CNBC Real-Time that will provide stock-tracking feeds. HBO is offering HBO Go, which will give subscribers access to on-demand content. And the NBA will have a app that gives you real-time statistics. Google also mentioned partnering with Amazon Video on Demand and Netflix.

What will you be able to do with Google TV? Here’s a video that demonstrates some of the apps that you can expect: