A new survey by market research firm NPD indicates that one out of four U.S. households intends to buy a new TV within the next six months. Size and high resolution were the most important factors, according to the survey.
For those planning to buy a new set, the average size for the intended purchase is 40″ to 42″. According to NPD, the average price for this size range was $838 for the first three quarters of 2009. This is a 27% drop from the average $1,150 for the same period in 2008. While these lower prices are encouraging to consumers, it means that even with increased unit sales, flat panel TV manufacturers are likely to see their revenues remain flat or even decline.