Comedy Central is scheduled to launch a broadband optimized IPTV site called “Motherload” on November 1. The site will include short clips from shows including The Daily Show and The Colbert Report. It will also offer original material created just for the site.
The site will be funded through advertising for Verizon’s broadband services, as well as car makers and the Army.
This is one more piece of evidence that TV content on demand is the Next Big Thing. Not only does it give viewers the freedom to watch what they want and when they want to watch it, but it also will be able to deliver the eyeballs an audience with a narrowly-defined demographic profile, which is just the sort of marketing opportunity that organizations like auto makers and the Army love. We may be saddled with old-fashioned advertising on these new services for a while, but expect that marketing for on-demand services will also evolve quickly.