So you think there’s not enough 3DTV content available yet? Samsung wants to sell more 3DTVs, so they are making it easier for you to find the content to watch on their sets. One of the apps available for their connected models is Explore 3D. According to a company press release, this gives you access to free content including movie trailers, music videos, and “educational content.” There are even full-length episodes of shows from Wealth TV.
The big news, however, is that later this year that same application will give you access to pay-per-view access to additional 3DTV content, including feature films and shorts. This is interesting because it sidesteps the traditional content distribution sources and provides it directly from a Samsung-sponsored source. (The actual service is provided by Rovi.)
This muddies the waters a bit further, as it raises the possibility of the set maker as a possible distribution channel for content. We’ve already seen exclusive deals for 3D Blu-ray discs with certain manufacturers; is it possible that there is a future where you will only get to watch a certain streaming movie or other show if you have the right brand of television? I don’t think that consumers will stand for this, and it would probably anger more buyers than it would attract them, so I don’t think it will happen. For now, Samsung’s strategy of making 3D content easy to find and watch strikes me as a smart move.