Add one more player to the roster of online streaming video content services. Warner Brothers is partnering with the social media juggernaut Facebook. The studio is just dipping its toe in these uncharted waters by offering “The Dark Knight” at $3 for a 48-hour rental. There’s no mention of resolution (or if you have a choice of resolution), but the company’s press release states that “additional titles will be made available for rental and purchase on a regular basis over the coming months.”
Warner Brothers has an enormous back catalog of films and television shows: more than 6,650 feature films, 40,000 television titles and 14,000 animated titles. Facebook is a force to be reckoned with at this point. If Facebook becomes a destination for video entertainment, it could attract other content providers, especially if it has a working rental model that generates more cash than the “all you can eat” plans offered by Netflix and Hulu Plus. As a result, many people in many industries will be paying close attention to this little experiment by WB and Fb.