NeTV Sales to Grow

Parks Associates estimates that about a quarter of the new TVs sold in 2010 were able to connect to the Internet. The same group forecasts that this will reach 76% by 2015. These predictions make sense to me, though it’s not all about streaming content from Web sites.

I expect that a lot of these sales will happen simply because Internet connectivity will rapidly become a standard feature on all but the lowest-priced models, just as 120 Hz has become standard for most LCD HDTV models. So a large part of the 75% sales forecast for 2015 will likely happen just because the sets that people want will have the feature anyway.

I also expect that people will want the feature, however. Looking at the sales of Roku and other network media players that can connect any TV to the Internet and get streaming programming, it is clear that the dawn is breaking slowly for consumers, and they’re beginning to catch on to what these features can do for them.

So it’s likely that your next television will be able to connect to the Internet, whether you want to do that or not.