2010 A Good Year for LCD HDTV

According to a new report from DisplaySearch, 2010 was a good year for LCD television shipments worldwide. Total shipments are expected to top 190 million units, which is a whopping 31% increase over the 2009 figures. This is a bit of a surprise, given the worldwide recession, but apparently the demand increased in response to the prices that continued to plummet.

Shipments for North America only showed a 0.4% increase over 2009, indicating that the recession had a much bigger impact on sales in these markets.

Displaysearch predicts slower growth for next year with worldwide LCD TV shipments increasing to 215 million units; that’s only about a 13% increase. Prices will continue to fall rapidly for another year, however, so the projected sales revenues for 2011 will actually be less than for 2010 in spite of the unit increase. Another interesting prediction is that LED backlights will be found in the majority of LCD TVs in 2011. This makes sense, as LED backlights have already taken over in notebooks, and falling LED prices will make the costs more competitive with fluorescent models. Displaysearch expects that the price premium for LED backlights will fall from about 100% in early 2010 to as low as 20% for some sizes in 2011.

The bottom line here is that LCD technology continues to dominate the flat screen TV market. Plasma shipments kept pace with LCDs on a unit growth bases for 2010, but the technology still accounts for less than 10% of the total flat screen market. LCDs offer a bright image and a good value, and apparently are what most consumers want in a flat screen television.