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More Homes Are Hooked Up

March 28, 2012 | Author: Ibex Marketing

A new report from The Diffusion Group (TDG) updates the company’s research on broadband in U.S. homes.¬†One interesting point is that about eight out of every 10 homes with broadband Internet connections¬†now have home networks. This is presumably driven by the consumers’ interest in connecting more devices to the Internet than before.

TDG Home Network Research Results

[Credit: TDG]

Perhaps the most interesting development, however, is the location of those home network routers. TDG’s research shows that they have been moving steadily out of home offices and into living rooms. Presumably, home entertainment is taking priority over home computing, as the users want to connect their video game consoles, televisions, network media players, and Internet-ready Blu-ray players to the world.

This is one more bit of evidence that consumers are turning to the Internet more and more for entertainment and information, and the traditional channels of broadcast and subscription television services are going to continue to lose mindshare among U.S. audiences.