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CES 2012: Sleeper Subject of the Show

January 23, 2012 | Author: Ibex Marketing

No, I wasn’t at CES this year, but I followed the event closely and since a lot of companies thought I was going to attend, I got the usual flood of press releases and invitations. As a result, I’ve got sort of a 30,000 foot perspective on the show this year. While there was a lot of coverage about 3DTV and OLED technology and motion remote control in the television market, I’d say that the most significant advances were in the area of Smart TVs. More devices are getting more content from more sources, all so that you can watch more of what you want on your large screen television.

But buried deep within all the coverage of the sparkly, shiny things at CES this year was a story that I did not see get much attention. Here’s a quick video from Technicolor about their new M-GO technology that is due out later this year.

Why is this so important? Currently, video entertainment content is Balkanized. You have to go here to see the programming grid to find out what’s available on your subscription TV service, then go there to search through the available Hulu offerings. You then have to open a separate website or application to find out what you can watch on Netflix. I am convinced that the company that can provide a unified interface that makes it easier to find what you want to watch — and make good recommendations for choices when you don’t know what you want to watch — will become an enormous and powerful success in the home entertainment industry. It will have the power to make or break any content source as the traditional network broadcast distribution model continues to crumble.

I won’t go into all the details here, but Technicolor is uniquely positioned to be that company. And this new M-GO system could be a game-changing force in the industry. The significance is that some major players are already buying into the concept. Intel will include M-GO in its Ultrabook devices. Samsung will pre-load M-GO on Smart TVs and Blu-ray players, and it will be available on Galaxy tablets. VIZIO will preload M-GO on the connected televisions, tablets, Blu-ray players and network media players that use VIZIO Internet Apps.

Whether you are watching on your television, your tablet, or your smartphone, you will be able to use M-GO to find what you want to watch. I haven’t seen the product yet so I don’t know how well it will deliver on this promise, but I will be watching closely for its release later this year. This could change everything.