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Bad Economy? hhgregg Steams Full Speed Ahead

August 25, 2011 | Author: Ibex Marketing

After opening ten new stores in Florida this summer, electronics retailer hhgregg is expanding into the Chicago market with 14 new stores. It was not so long ago that we saw the implosion of Circuit City and CompUSA, and the discounting 6th Ave Electronics beat a retreat from its efforts to expand into the Philadelphia market. So here is hhgregg, swimming against the tide with an expansion that will reportedly add 700 new jobs in the Chicago area.

The 14 store locations are slated to open on September 15, with plenty of goodies offered as part of the celebrations. Customers will be able to register for drawings for a Frigidaire Stainless Steel Appliance Package, a 55″ LG 3D TV, or a Magellan GPS. Not too shabby!

This is clearly a bold move for hhgregg, but with the sagging economy and a ready workforce, the price tag for the expansion may be lower than it will ever be. If the company can manage to attract shoppers this holiday season, we may seen even more expansion in the future.