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Connected TVs Getting Used

July 27, 2011 | Author: Ibex Marketing

In-Stat has released results of a new survey that indicates connected TVs are being put to use. The company estimates that about 60% of households with a connected TV use a TV app at least once per week. Netflix and YouTube are the leading choices and Keith Nissen, Research Director, says “TV apps will become part of the mainstream TV viewing experience.” The survey also estimates that 22% of U.S. households with broadband service now have an HDTV with integrated apps that connect to the Internet.

This penetration rate is only going to increase, as connected TV features will migrate throughout the product lines of the major manufacturers, and it will soon be difficult to find an HDTV that doesn’t have a network connection. Broadband Internet penetration is already high, so these homes will be ready to connect to online streaming content. I have to agree with In-Stats analysis that we’re going to see rapid growth in online video as a percentage of U.S. consumer viewing habits.