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Mitsubishi Chooses the Big Picture

May 31, 2011 | Author: Ibex Marketing

It’s tough to make money in the HDTV business these days. It’s even tougher if you’re trying to push the boulder of rear-projection HDTV up the mountain. Rear-projection DLP has been the focal point for Mitsubishi’s product line, and the company has finally decided not to try to compete with the $500 flat panel market. Instead, they will only make consumer televisions that are 65″ or larger, and will also pursue commercial applications for their sets. Both will be handled by a new company named Mitsubishi Electric Visual Solutions America Inc. (MEVSA), which has a new website of its own.

So if you’re looking for a little LCD screen for the guest room, you can cross Mitsubishi off the list. If you need a projector or a 3D-capable set with a 95″ diagonal screen, however, they’re still looking for your business.