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Best Buy in Your Smartphone

February 21, 2011 | Author: Ibex Marketing

Has this ever happened to you? You’re in some store, looking at a beautiful new HDTV or other sparkly shiny electronics gear, and the price looks pretty attractive. But you can’t quite bring yourself to pull the trigger, because you haven’t comparison shopped the item yet. What if you could get it cheaper somewhere else? But that means that you have to leave this store, and drive all around comparing prices (and making your head hurt). Isn’t there an easier way?

Well, Best Buy is hoping that they can simplify the process for you. If you have an iPhone or Android smartphone, you can download the free Best Buy app. This handy little program will automatically give you access to the latest sales flyer, which is certainly convenient. But you can also use it to scan bar codes, and it will let you see the price for that item at Best Buy. Instant buying confidence, and you didn’t have to drive all around town.

Personally, my comparison shopping strategy is driven by diminishing returns. If I find that two or three stores have the same price for a product, I generally stop comparing and buy it. I figure that the chances are slim that some store will have a significantly lower price. However, if I get two prices and they are significantly far apart, I’ll search a bit more, because there may be someone out there who is discounting it even further. In either case, the Best Buy app could save me some travel and time.