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Netflix Fights Cabin Fever!

December 15, 2010 | Author: Ibex Marketing

I often receive comments about some of my Almanac entries that say “That’s fine for you, but it’s not what we’ve got up here in Canada!” Well, things are looking up a little for the citizens of the Great White North, thanks to Netflix. According to a company press release, Canadian subscribers to the streaming service now have “hundreds of new titles” available. Some of the shows that are being added include Weeds, Merlin, Undercover Boss, and Saturday Night Live.

Why don’t our neighbors to the north get the same choices that we get? The answer lies in the licensing agreements. Netflix has the rights to stream content in this country, but that doesn’t mean they can stream it worldwide. So they have to go back and negotiate expanded rights. The good news is that Netflix is taking its new role as a streaming content company seriously, and is expanding its service for its Canadian customers. It’s a good sign that Netflix is feeling strong and is willing to work to keep growing this new business.