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‘Tis the Season

October 7, 2010 | Author: Ibex Marketing

Ho, ho, ho, the holiday buying season is upon us. On Tuesday, I received what I think was my very first holiday sales pitch for consumer electronics. Judge for yourself; here’s the heading graphic:

Is October 5th too early to start holiday sales? It's apparently not too early for CompUSA.

CompUSA is a division of Tiger Direct, and the company has a reputation for aggressive marketing and attractive prices. (This particular email had a 55″ RCA 240 Hz LCD HDTV from RCA for $999.99, and a Magnavox Blu-Ray player (refurb) for $69.99.) Still, invoking Santa in the first week of October seems a bit extreme to me. But I could be wrong; after all, there were only 81 days left until Christmas, after all. Of course, that’s only slightly less time than the whole summer from Memorial Day to Labor Day. Maybe stores should start running Back to School specials at the start of June.

I get it. It’s been hard to separate consumers from their money these days. Maybe starting a holiday sales theme now will scare some buyers into jumping at a deal. Not me; I view this as a harbinger of tough times ahead for consumer electronics retailers. I’m going to sit tight, because I think the best deals are yet to come.