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Weekend in 3D

August 19, 2010 | Author: Ibex Marketing

Rather than spend it at Bernie’s, how about spending the weekend of September 10 through 12 at your local electronics store? The Consumer Electronics Association (hosts of the mammoth CES show in Las Vegas every January) and ESPN are joining forces to create “National 3D Demo Days“. ESPN will provide continuous 3D programming for those three days from 10 AM to 11 PM Eastern.

The content will include live college football, recorded coverage from this summer’s FIFA World Cup soccer tournament (the other “football”), and footage of the Harlem Globetrotters, and highlights from X Games 16. The CEA has posted a list of participating retailers here:

The fact remains that we don’t yet have that much 3D content available, but this is a good effort to help consumers learn more about the technology and find out what they need to get so that they can take advantage of the 3D coverage at home. I also suspect that this is part of a concerted effort to get subscription television services including cable and telco to allocate resources to the distribution of 3D content and channels as they become available.

We’ve got a chicken and egg problem here, and it looks as though both sides are working together to bootstrap the process. I still think that unless you’re an early adopter, you’re best off waiting until late 2012. By that point, 3D capability should not add much of a premium — if any — to the cost of a new television, and the supply of 3D content should be much greater by then. But that doesn’t mean that you shouldn’t go join the fun the second weekend in September.