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Comcast Makes Deal with CBS

August 3, 2010 | Author: Ibex Marketing

In case you haven’t been following the story, Comcast wants NBC like a six year old girl wants a real live pony of her very own. Unfortunately, Comcast can’t just walk down to the paddock and plunk down billions of dollars and walk away with a major network. It seems that its competitors, Federal agencies such as the FCC, and Congress all have some strong opinions about the deal, and it’s not clear that it will win final approval.

That’s what makes yesterday’s agreement with CBS so significant. Comcast inked a 10-year deal that gives CBS a lot of money, and means that Comcast won’t have to worry about negotiating new deals all the time with CBS. We’ve seen the dust-ups over fees between networks and cable companies, and that situation is only likely to get worse.

But this also signals that Comcast can still play nice with other networks, even if it ends up owning NBC. This could have a positive impact on the FCC and legislators who could stand in the way of the NBC deal. Even so, it’s still too early for Comcast to break out the bubbly.