I’m going out on a limb here, but I’m guessing that you have a Facebook account. If you don’t, I still bet that you know what Facebook is. What started out as a way for students to keep in touch has become one of the keystones of “social media” on the Internet. And businesses have begun to take advantage of it, some of them in a big way.
For example, take JVC’s “Like It to Win It” Summer Sweepstakes on Facebook. The contest started July 7 and runs through September 6. Each day, just go to the Wall for the sweepstakes and just “Like” the day’s product. A winner is drawn at random, and as I write this, 766 people have already “Liked” today’s product so the odds seem pretty attractive at this point. So far, the company has put up iPod docking stations, clock radios, digital camcorders, and even a 32″ LCD HDTV!
Note that when you enter the first time, you will have to provide your email address. I asked a JVC representative about this, and was told that this is necessary to match your Facebook ID with your “Like” entry. Facebook won’t let sweepstakes use Facebook mail to notify winners, so you have to give JVC your email address if you want them to be able to notify you that you’ve won. And the company representative assured me that the email information is only used to notify winners; so far, I have not noticed a single piece of unsolicited email from JVC, so I’m inclined to believe them.
Okay, so now I’ve lowered my odds of winning by letting you all know about it, but that’s okay. That’s just the generous sort of person that I am. Good luck.