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Low Low Prices

June 16, 2010 | Author: Ibex Marketing

I know, everyone gets it that LCD HDTV prices are lower than they were. But every once in a while, I see something that just makes me stop and go “hmmm….” Today it was an alert that Walmart is selling the 46″ Toshiba 46XV645U for $699. That’s not an entry level model, either; the 1080p set has 120 Hz refresh and three HDMI inputs. Okay, so it’s last year’s model. But as recently as early this year, it was picked by Consumer Reports included it as one of its best buys at a street price of $1,000. Today’s price is 30% lower than that.

Just two years ago, the lowest advertised price I found for a 46″ LCD HDTV was $1,899.99 for a close-out Samsung model. Most of the sets at that time were advertised at $2,000 to $2,900. That’s three to four times more than this Walmart price today. So while I realize that we’ve all become a bit jaded about price drops on HDTVs in general, I still think it’s helpful to look back from time to time and see just how big the pricing changes are. It’s as if a car that cost $24,000 two years ago could be bought today for just $7,000. I don’t know about you, but I’m still impressed by that.