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TV Everywhere is Here, North of the Border

June 7, 2010 | Author: Ibex Marketing

TV Everywhere” is the moniker given to a new initiative by subscription-based TV services (cable, satellite, and telco). The idea is that when you’re away from home and your set top box, you can “call in” over the Internet to watch the programming you could have watched if you were home. Think of it as a Slingbox application that doesn’t commandeer your home TV. Comcast was one of the first to launch, and now another company has stepped up: Rogers Communications. Now, that may not be a familiar name for most of us in the U.S. That’s because it’s a Canadian cable company.

The Rogers On Demand Online Web site launched in beta mode last November, but now has had its official rollout. One difference between this and other TV Everywhere projects is that Rogers does not require that you be a subscriber to use the site. You do need to be a subscriber to access exclusive content, including the coverage of live sporting events and concerts. The only catch is that in order to access the streaming video on the site, you have to be in Canada. But it’s something to keep in mind if you live below the 49th parallel and have a trip planned to the Land of the Maple Leaf.