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New BDs for Old DVDs

May 13, 2010 | Author: Ibex Marketing

I wrote about the Warner Brothers exchange program last November. The company not only has continued the program, but has expanded it and made some changes. The DVD2Blu program still lets you exchange up to 25 existing DVDs for Blu-ray versions, but now the price for many of the exchanges has dropped from $7.95 to $4.95. In addition, the program now covers a total of 90 different titles, including some recent hits such as “Gran Torino” and “Michael Clayton”. Shipping and handling is a flat $4.95 for the continental United States, and delivery usually takes four to five weeks, according to the Web site.

Being able to update your movie collection to HD is a nice idea, but unless you’ve already invested in a Blu-ray player, it’s still going to cost you. The Blu-ray player you want is going to cost at least $100 more than a standard DVD player, and most new Blu-ray discs are going to cost you more than $20 apiece. I expect that Blu-ray prices will continue to come down for both players and discs, but I’m not ready to make a major investment in the technology. I’m waiting to see how other delivery options for HD movies develop, such as cable on-demand and Internet delivery, before I go spending more money.