comScore released its comScore Video Metrix results for March 2010. In terms of number of videos viewed online, it should be no surprise that “Google sites” came out on top with more than 13 billion videos, and a 41.8% share of the total. (Why no surprise? Because Google owns YouTube.)
But here’s the surprise: Hulu came in second with more than a billion videos watched in March. Okay, that’s only good for a 3.4% share of the total, but it’s half again as many as Microsoft’s sites, which came in third.
This tells me that a lot of people must be watching a significant part of their television programming on Hulu. And the site drew a lot more traffic than the network sites did. (out of the top 10 slots, CBS was fifth, Viacom sixth, Turner eighth, and Fox ninth). Online television viewing is picking up steam, and is becoming a significant factor in U.S. home entertainment.