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Hard Drive Comes with Movies On Board

April 14, 2010 | Author: Ibex Marketing

The new 500GB Seagate FreeAgent Go external hard drive comes with 21 full-length movies.

Buy a new external hard drive, get the 2009 movie “Star Trek” for free. That’s the deal with select units of the new 500 GB FreeAgent Go drive from Seagate. The drive comes with 21 movies from Paramount, including “Star Trek” which you can watch for free once you’ve registered your purchase. The other 20 require a fee to unlock them, ranging from $9.99 to $14.99. The drive itself sells for $99.

This doesn’t strike me as a particularly enticing offer in terms of adding value to the hardware package. The movies that you might want aren’t priced all that attractively, and you’ll need to go in and clear out the ones that you don’t want in order to recover that storage capacity on your new drive. And it appears that you only have until the end of this year to unlock the movies (though there’s no telling how many of them might be available on Netflix or some other streaming site by then). Oh, and all the movies are in standard definition (DVD resolution).

Still, it’s an interesting promotion and just goes to show that Hollywood is exploring all sorts of alternatives in preparation for a post-DVD marketplace. Replacement hard drives probably aren’t going to be an effective vehicle for selling movies, but it’s still worth a try.