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Netflix Coming to the Tiny Screen

March 22, 2010 | Author: Ibex Marketing

Netflix has a hit on its hands with its streaming service, which allows anyone with an unlimited Netflix subscription to watch movies and TV episodes for free on the Internet. So it should come as little surprise that the service is looking to expand its coverage. It has been widely reported that Netflix demo’ed streaming on the Windows Phone 7 operating system at Microsoft’s MIX10 developer’s conference earlier this month.

Naturally, the images won’t be in high definition, but few mobile devices have that resolution on their displays anyway. It would take a lot of expensive bandwidth, and for a small, personal, portable viewing experience, a lower resolution image should be sufficient for now. (Hey, even Apple’s big iPad doesn’t have high definition resolution.)

Still, this is an important step. If Netflix can continue to grow, it could become the new source for streaming video content wherever you are. This could challenge the traditional broadcast, cable, and satellite services, and even put a crimp in the growth of the new mobile TV broadcasts. And once the company has extended its reach, you can expect that Hollywood will be willing to talk about licensing more recent content for the streaming service.