LG Electronics has a history of supporting DivX video compression dating back to 2007, and last week, renewed that support in a big way. The company announced that its latest line of TVs supports the new DivX HD technology. This brings the total to more than 200 LG TV models that have been DivX certified. What is DivX? It is a compression technology that is more efficient than others used for digitial video. It is possible to fit 2 hours of 1080p movie content on a single 8 GB USB thumb drive or media card.
DivX has not received as much attention in the U.S. as it has in Europe, but that could change as more services shift to the Internet delivery of movie rentals and other video content. CinemaNow already supports DivX. The increased compression decreases download times and requires less local storage. So LG’s support of the technology puts it in a more flexible position to respond to changes in how video content gets distributed.