Netflix gets it. iTunes gets it. And now it appears that Comcast, the leading cable TV provider in the country gets it. Traditional content delivery is going the way of the buggy whip. Consumers don’t want to be tied to a disc of polycarbonate plastic or a coax wire coming through the wall in order to get their television, movie, or music entertainment content.
According to a report in PC World, Comcast has announced that it will soon let its subscribers view their content on the Internet. This apparently will include all the content that they could access through their home cable connection, and at no additional charge. This means that you will be able to access the content you subscribed to even when you’re away from home. Presumably this will be limited to simultaneous broadcast material; for on-demand content, you will probably be limited to what Comcast already offers on its Fancast.com Web site. (That content is available for free to anyone, whether you are a Comcast subscriber or not, and gives you on-demand access to full episodes of many major TV series.)
This is the cable equivalent of where Netflix is headed with its Internet delivery of rental movies. You’ve already paid your subscription fee; now you get to access the benefits in either the traditional (cable or plastic disc) methods, or over the Internet. Expect others to try and follow suit, though the trailblazers are likely to develop a significant lead.