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Netflix: Full Stream Ahead!

October 2, 2008 | Author: Ibex Marketing

Last month, it was a deal with CBS and the Disney Channel to stream many of their most popular shows over the Internet. Then yesterday, Netflix announced a bigger deal with Starz, the movie channel, to stream their library on the Netflix service. Under the agreement, Netflix subscribers will also get access to “Starz Play” at no additional cost.

Starz brings about 2,500 additional movies and other programming to the Netflix online collection, which now includes more than 12,000 titles. About 1,000 Starz titles are available immediately, with others to follow in the next weeks. And this is not just a bunch of made-for-TV movies from the 70s, either. You’ll find “Spider-Man 3,” “Ratatouille,” “Pirates of the Caribbean: At World’s End,” “Superbad,” and “No Country for Old Men”, to name a few of the hit movies that Starz will add to the Netflix streaming service. The deal also includes new programming from Starz, including its pending dramatic series “Crash”.

This latest deal should remove all doubt that Netflix is rapidly repositioning itself to be the go-to company for online delivery of subscription-based rental of movies and other video programming. With the “all-you-can-eat” flat-rate pricing and instand on-demand streaming of content, this is a threat not just to the physical DVD disc market, but also to cable and satellite subscription services. If you don’t watch a lot of live programming (or can get what you want for free over-the-air), then a Netflix subscription and a broadband connection may be all you need. You won’t even need a mailbox anymore.