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Sony Signs with DISH Network

September 26, 2008 | Author: Ibex Marketing

This week, DISH Network announced an agreement with Sony Pictures Television that will allow DISH to carry their movies and other content on their video on demand service, DISH on Demand. The agreement covers both standard resolution and HD versions of the content, and also includes delivery through the DISH Pay-Per-View service. DISH on Demand requires a digital video recorder. Some of the titles will be available on the same day as the DVD release date.

HD content seems to be driving the video subscribers’ choices, so adding access to Sony’s HD library should be a good move for DISH Network as they try to keep up with DirecTV. DISH does offer an HD package for less than $25 a month, which should appeal to bargain hunters.

This also is another datapoint in the shift to the electronic delivery of movie content. Netflix eliminated the trip to the movie rental store; now we’re seeing the elimination of the trip to the mailbox.