It’s not just the neon lights that they say are bright on Broadway. The Great White Way got a little brighter and more colorful this week when Toshiba unveiled its new LED billboard on top of One Times Square in New York City. The new display is 880″ diagonal, which is all the more impressive because it’s nearly square instead of wide format. The resolution is 1280 by 1248, giving enough room for a full 720p high definition image with space above and below for additional information.
The display uses Toshiba’s “TECHNOVIRTUAL” technology which shares adjacent sub-pixels to create the appearance of a finer resolution. The pixels on the Times Square display are about a half-inch wide. And the LED technology consumes less power than other display choices.
It’s not likely that you’ll be able to fit a 51 by 52 foot display in your home, so if you want to enjoy this giant screen, you’ll just have to go to New York City to see for yourself.