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Blockbuster Promotes Blu-ray

June 19, 2008 | Author: Ibex Marketing

I received an email broadcast from Blockbuster yesterday, touting the “good news” that Blu-ray movies are now available for rent or purchase in “every participating Blockbuster store.” That seems to be a curious way of saying that Blu-ray movies are available in all the Blockbuster stores where they are available. But I guess it’s encouraging that they see HD movies as something that their subscribers might want.

They are also slipping into the hardware business. The same mailing offers a Sony PS3 with its built-in Blu-ray player (“while supplies last“) plus an HDMI cable and the Blu-ray remote, plus a Blu-ray movie, a PS3 game, and a 12-week rental card. It doesn’t strike me as a compelling bargain — the PS3 alone is $100 less on Amazon — but it is attractive compared with the prices of some stand-alone Blu-ray players.

It’s hard to tell if this is Blockbuster’s attempt to show that it’s hip to the latest trends, or if it is trying to boost demand for its investment in Blu-ray movies.