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Big Bucks for Olympic Coverage

June 18, 2008 | Author: Ibex Marketing

As the saying goes, content is king. And when you have a worldwide sporting event that only comes around every four years, you can end up with some pretty impressive content. And so it goes with the Winter and Summer Olympics. According to a report in Business Week, the International Olympic Committee — IOC — has collected $2.5 billion in broadcasting fees from various media outlets around the world. That’s “billion” with a big “B”, folks!

One interesting wrinkle on video coverage of the Olympics this year is that the IOC and the Chinese hosts of the Summer Games are working hard to prevent “pirated” video from getting distributed, according to the Business Week article. That sounds a little strange, considering that China is home to industries built on the violation of copyright law. Apparently, the government is putting its foot down about unlicensed Olympics coverage. We’ll know soon whether they will be successful in protecting that $2.5 billion investment by the licensees, or if we’ll be able to watch Olympic video clips on unauthorized Internet sites.