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Truth Patrol: Wal-Mart Goof

June 12, 2008 | Author: Ibex Marketing

HDTV Truth Patrol

You have to be careful reading the specifications in advertisements, and we have a case in point this week in the Father’s Day flyer from Wal-Mart:

Wal-Mart's Father's Day Sales flyer a strange resolution specification.

So what’s wrong with this picture? A 52″ LCD TV sounds interesting, and the under-$1,700 price sounds more like a plasma price than an LCD,so that’s news. The ad also says that it is a “Full HDTV”. But then it also states “1366 x 1080 (1080p) resolution“. Wait a minute!

First, 1366 by 1080 pixels is not Full HD resolution, nor is it 1080p. It needs to have at least 1920 by 1080 to be Full HD and 1080p. Now, the curious detail is that there are no 52″ LCD panels made with this strange resolution. There are some plasma panels with this pixel count, but no LCDs.

Fortunately, this cautionary tale has a happy ending. A little research on the Wal-Mart site — confirmed by a visit to the Sanyo Web site — shows that the resolution for the Sanyo DP52848 actually is 1920 by 1080, just as it should be. But the bottom line is that it’s a good idea to confirm the specifications in an ad before you make any decisions.