As the Rainman might say, “there are thousands and thousands of them.” At a time when most of the copyright holders for music, movie, and video content are going bananas trying desperately to lock up their products and prosecute anyone who misappropriates their product, Paramount is taking a different approach. The company is embracing the new reality of Web-based social networks, and is making thousands of short clips from its movies available to FaceBook users through its new VooZoo application. Clips last from a few seconds to several minutes, so now you can put Eddie Murphy or Charleton Heston on your FaceBook page.
Paramount hopes that this effort will help them market both existing DVD titles as well as new theatrical releases (such as the upcoming Indiana Jones movie). This seems to make a lot of sense to me, and one that other companies would do well to emulate. There’s nothing like a great catch phrase from your favorite movie to liven up your page and provide another peek at what makes you tick. (Sadly, Paramount doesn’t have the rights to the clip that I’d want to post: “When will then be now?” “Soon…”)
You catch more flies with honey than vinegar, and it looks like Paramount is willing to experiment with a sweet approach to getting its content out in distribution. Expect to see other companies follow suit (especially if you and all your FaceBook friends sign up for VooZoo).