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Best Buy Survey: Buyers Confused by HDTV

October 5, 2007 | Author: Ibex Marketing

It must be the season for survey results, because here’s another. According to a article, Best Buy VP Mike Mohan said “We were getting a lot of anecdotal evidence that showed consumers were frustrated with their HDTV purchases. We felt that we had some gaps in key areas of consumer education.”

I can’t say that I’m terribly surprised by that observation; after all, that’s what moved me to start this HDTV Almanac in the first place. So what did Best Buy discover when they commissioned this survey?

89% of the respondents reported that they lacked a complete understanding of HDTV. That’s not really a news flash; we’ve known all along that people find this confusing, even after they’ve studied it for a while.

The other finding was that 48% failed to budget enough to get the HDTV experience. But that’s not going to stop the presses, either. We’ve known for a long time that half or more of the people with HDTVs aren’t getting an HDTV signal, and many of them don’t even know that they’re not watching HDTV. So it’s no surprise that half the people are not planning an HD cable or satellite subscription to go with their new set.

Depending on how you look at it, this report can be good news. It means that there still are plenty of people out there who need my book.

Are you thinking about getting HD satellite service, but don’t know whether to choose DISH Network or DirecTV? To see a comparison between the two, click here.