The sweepstakes is not slated to launch until August 13, but Westinghouse Digital has teamed up with the Oxygen cable network to create a “Girls Gone Wired” promotion. Winners in 20 local affiliate markets will get a “total techover” that will include up to $5,000 worth of Westinghouse products. There will also be 20 runner up prizes that will award an SK-32H590D, a 32” LCD TV that feature a built-in, front-slot load DVD player. When the sweepstakes goes live, you’ll be able to enter at www.oxygen.com/girlsgonewiredsweeps.
This is an interesting promotion, as we enter the collegiate and professional football seasons. This is prime time for the male members of the household to start lobbying for a large HDTV. The Oxygen and Westinghouse promotion is intended to help women feel more comfortable about technology: not just HDTVs, but GPS, mobile phone features, and digital imaging. More women clearly want to play a part in technology purchase decisions, and this promotion is designed to help encourage them.
The rules of the sweepstakes have not yet been posted, but it appears that consumers with Y chromosomes will also be allowed to participate.