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Westinghouse Adds High End LCD HDTVs

June 19, 2007 | Author: Ibex Marketing

At InfoComm 2007 in Anaheim, CA, Westinghouse Digital Electronics today announced a new line of high-end LCD HDTVS that are aimed at the custom installation market. The new TX Series models all have 1080p native resolution, digital and analog tuners, and an impressive four HDMI connectors. They come in three sizes: the 42” TX-42F430S, the 47” TX-47F430S, and the 52” TX-52F480S. According to a release by Westinghouse, these models are available now. No prices were listed.

The announcement also lists a full line of tuner-less models aimed at the professional application market, including digital signage and in-room entertainment for hotels. Those models range in size from 26″ to 52″.

These new models are interesting in that Westinghouse is apparently trying to expand its reach beyond the low-price segment where it has been successful to date. The high-end and professional application markets are much smaller — and the competition is even more fierce, if that’s possible — but they do hold out the promise of better margins if you can make a sale. It will be interesting to see how Westinghouse fares with this new strategy.