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Sharp Plays Ball with HDTV

April 6, 2007 | Author: Ibex Marketing

The boys of summer have taken to the fields of dreams, and once again, the spring air is filled with the hopes of new beginnings. There’s nothing new about sports driving HDTV sales, however, and baseball is no exception. Sharp has entered into a deal with Major League Baseball to be the official HDTV sponsor, in return for making “significant” commitments to advertise on the networks that broadcast the games.

According to a report in Media Week, more than 1,300 baseball games were broadcast locally in HD. Fans can expect to get at least that many HD games this year.

HD won’t bring the hot dog guy to your chair, nor will it ease the heartbreak of a third-out strikeout in the bottom of the ninth with the tying run in scoring position, but you’ll get to see the seams on the ball as it leaves the pitcher’s hand, so it will be almost as good as being there.