A vice president from ESPN spoke at a Samsung conference last week, and reportedly gave some interesting statistics about the viewing habits of HDTV owners. He said that 22% of sports fans with HDTVs said that they watched events that they probably would not have watched if they didn’t have HDTV. And of the HDTV viewers polled who did not identify themselves as sports fans, it was still 22% who said that they watched games that they would not have watched without HDTV. 32% of all HDTV viewers said that whether or not a program is in HD would affect what they choose to watch.
Everyone has been talking about how much better the HDTV viewing experience is, but here are some concrete results that clearly show that people’s viewing habits are impacted by the finer detail and cinematic view. With tomorrow’s annual football marathon scheduled for the post-turkey feast, wouldn’t you rather sleep off your carbo-coma in front of a widescreen? If you don’t have an HDTV of your own, there’s still time to get yourself invited to a neighbor’s or friend’s home who has one!