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TV Downloads a Hit!

November 9, 2006 | Author: Ibex Marketing

The major networks continue to throw spaghetti at TV over the Internet in hopes of discovering that sticks. While ABC has experimented with selling episodes on iTunes, ABC, CBS, and NBC are all providing free downloads of episodes from some of their hit shows. According to reports, NBC has delivered more than 5 million episodes, and ABC claims it provided 2.5 million episodes in the first two weeks of its online service.

The numbers of people watching episodes on their computer screens is still very small compared with the broadcast audiences; hit shows typically reach tens of millions of people when they air. Still, it’s a strong start that demonstrates that the demand is there. It is one more factor shows that people want more flexibility to watch what they want, when they want, and where they want. And you can be sure that the networks will keep throwing more of this spaghetti if it brings them viewers.