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One in Ten Watch TV on PCs

October 26, 2006 | Author: Ibex Marketing

Where did you watch the latest episode of Lost ? If you were like one out of 10 of those surveyed by The Conference Board for their “Consumer Internet Barometer” service, you were probably seated at your PC instead of on a living room couch. The study found that 10% of the respondents watched some television broadcast online. Another interesting result was that this online viewing did not reduce their viewing time for traditional television.

The report cites personal convenience and avoiding commercials as the main motivators for watching television online. This supports my theory of the “iPodding of video”; the desire for individual control over content, time, and location for viewing video entertainment content is going to drive consumer technology choices. PCs remain personal devices, and provide the personal control that consumers want.