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Let Circuit City Do It!

September 12, 2006 | Author: Ibex Marketing

Pop quiz, cousin: You’ve just spent $4,000 on a 108 pounds of glass and electronics, and you’re going to hang it on the wall, and you don’t want it to fall down, and you want all the wires to run to it neatly, without having to tear huge holes in your living room drywall. What are you going to do?

This is one aspect that many consumers have not considered; most have their hands full with just trying to figure out the difference between LCD and plasma, or 720p and 1080p. If you go buy from a high-end dealer, they often bundle the installation services into a custom package price. Many people spend more on the installation and accessories than they do for the flat panel display itself. But if you go to a “big box” store, are you left with a do-it-yourself problem for installation?

Circuit City is now addressing this problem. Like Best Buy through its Magnolia services, Circuit City is now offering installation by its new “firedog” company. And their Web site even lists the package prices and what they include so you can see up front what it’s going to cost you to hang that new plasma and the surround sound speakers, and conceal the speaker wires. They even include a 15 minute demonstration on how to use your system. (Now you don’t need to have a 12 year old in the house to help you turn it on and off.)

As the number of people buying large HDTVs increases, more and more of them will be increasingly price-sensitive, and so proportionately fewer will be shopping at the technology boutique stores. It’s smart that Circuit City and Best Buy are making these professional services available, because many of these new buyers are going to need the help.

Confused about how to choose between 720p and 1080p HDTVs? Get the answers in Professor Poor’s Quick Guide: Is 1080p Worth It?