Syntax-Brillian announced Tuesday that they will be assembling Olevia LCD TVs in California starting later this month, and their LCoS rear projection TVs starting in September. According to the company, this will cut down on shipping costs and import duties.
Presumably, the company also hopes to trade on their products’ new “made in the USA” status. Will the savings and increased sales be enough to offset the higher labor costs? It’s an interesting experiment; I believe that the last US television manufacturing plant closed down many years ago. Clearly, much of the actual manufacturing will still take place overseas. The LCD panels and the electronic components will all come from factories in other countries, and they will simply be assembled here, but it is still a significant step.
Would you pay more for an LCD TV “built” in this country? Would it be a tie-breaker if you were choosing between two otherwise-identical models? Write me at firstname.lastname@example.org and let me know what you think.